One of the most challenging hurdles in online sales is getting customers to visit your site. Consider offering an incentive to attract attention and get customers in the door. LifePics recently launched our new and improved Promotion Engine to make the promotion process much easier. You now have the ability to offer Free Products, Percent Discounts, and Dollars Off on specific products. There is nothing that will drive more traffic to your site than offering a free print. It will only cost you pennies but the rewards can be tremendous.

By: Lifepics

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One way to make sure that your customers can move easily within any album is to utilize sub albums. Let’s use the example of a wedding shoot. Instead of creating one album and dumping all 1200 images into one spot, you might want to think about making your customer’s experience a bit smoother by creating sub albums.

For example, an event titled “Johnson Wedding” may contain sub albums titled “Pre-Ceremony,” “Ceremony,” “Posed Groups,” “Reception,” and so on. This accomplishes two things: first, it helps your customer select the exact shots they want to look at, and second, it keeps the load time to a minimum each time a new album displays as thumbnails. Loading 1200 images as thumbnails is going to take a lot longer than loading 250 images in a sub album.

One last piece of advice: create your albums in advance and then point your uploads to the appropriate sub albums. That way you do not need to shuffle images once they are loaded.

When you upload your images, make sure to point them into your pre-made sub albums. Once the uploads are finished, you are ready to roll.

By: Lifepics

*Note: If you liked this, check out our .pdf guide for “Image Management”

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Do you have a message that you want the viewers of your photo albums to see? Maybe a note that says, “Use the event code ‘Johnson’ today and get 20% off your order,” or something that says, “All images will be taken off the site on August 31st.” Whatever the message is, we know you don’t want to go through the hassle of telling every viewer individually, so we added an “Event Message for Customer” area under “Event Settings” on your administrative site.

In this same section, you can also include the “Photographer of Album,” which will be very helpful to those of you that have a few different photographers working under one website or business name.

By: Lifepics

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Using Ritzpix Pro you are able to add your own content pages to be displayed across the top of your site! From your admin site, simply click on “Add/Edit Content” under the content option. You will see a drop down of pages to choose from in which you can update, or add new information. Select the page area, and create a “Content Name” to be displayed across the top of your site.
See Below:

When entering content for your content pages, you can simply type information into the white area, and your content page will be a simple white background with black text. If you know someon HTML coding, you can do a lot more with your content pages. Even if you do not know any HTML coding, there are many FREE HTML cod genterators online for you to use. I use:

http://spiderweblogic.com/HTML-Tag-Generator.aspx

This generator is not affiliated with Ritz Camera, but from personal use, it is fairly easy to use.

TIP: If you want to insert a photo, First upload to your pro site. go to your admin tools and under content, select “Manage Web Files.” Upload your photo here. Now, Open your photo and right-click on it. Choose “Properties.” From here you can get the actual web address for the image, and use this to apply an image to your content page in the HTML generator you choose to use.

Additional content pages are a great tool to offer other services to your customer and even to offer other products of your own.

Other Content page ideas:

“About the Photographer”
“Other Services”
“Package Deals”
“Event Pricing”
“Affiliates”

Anything you can come up with to help you!

Good Luck Designing!

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Setting up your watermark is easy.

Just log into your admin site. Click on “Settings” and choose “Edit Watermark.” Enter your information and click update. Now, from this point forward, every image you upload will have your new watermark settings applied.

Applying your NEW watermark settings to photos already uploaded:

When you update your watermark settings, your images will not show the changes. To apply the new changes, you must rotate the images. click on “Login to Account” and choose “View Photos.” choose the album containing the photos you wish to apply the chages to. Check the box to select all and rotate once to the left. Now check the select all box again and rotate once back to the right.

Now your new watermark settings have been applied to your images!

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When adding your logo to your photos, it is important to remember that depending on the print size your customer chooses, the logo has a chance of being cropped off.

If you use a SLR or Digital SLR, a 4×6, 8×12, 10×15, 12×18, 20×30, and 24×36 are all considered full frame and uncropped.
If you use a small digital Point and Shoot camera, most wallets, 4.5×6, 8×6, and 18×24 are considered full frame and uncropped.

If your customer picks a size other than the size listed above, then their print will be cropped and your logo maybe cut off if not properly placed.

For a SLR, place your logo at least 1/6th or 17% away from the short edge of the photo. Your preference to the left or right side.
For a small digital Point and Shoot, You can place your logo closer to the short edge, but move the logo inward away from the long edge.

*Keep your logo small in size and add a drop shadow so it will stand out on different backgrounds.

If you use Adobe Photoshop, then you can place this logo on your images and batch process a whole set of photos with your logo.

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