Sometimes the most effective marketing tools are the simplest to initiate. Today we want to focus on the importance of creating a sense of urgency when selling your images. A common trap that photographers tend to fall into is the belief that the longer you leave your photos online, the more chances you have to make sales. In reality, most sales happen within 48 hours of notification, and after a month, sales drop to a point of insignificance.

Next time you post an online album, test out this selling technique by announcing the release of an album that is available online for the next four weeks only. Send your first email telling customers where they can find the event. Follow up 2 weeks later with a reminder and a promo code for a free 4×6 print. Then send one more email a week after that saying that the images will be removed from the site in a week.

Stick to your guns – if you say you are taking them down, take them down. The worst case scenario is that an enthusiastic buyer contacts you later and you post them again for a 3 day window so they can buy. If your customers ask “What’s the rush?” tell them that storage is a premium and you are juggling a lot of different events. You will be surprised at how effective this strategy can be.

By: Lifepics

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